Released on: September 24, 2008, 3:17 am

Press Release Author: Samantha Woolstencroft - Text Internet Marketing

Industry: Internet & Online

Press Release Summary: Printerland has become the first OKI partner to adopt and
customise the pioneering online toolkit, V-Business for use on its own website.

Press Release Body: Slough, 24 September 2008 – Following OKI Printing Solutions'
recent launch of the pioneering online toolkit, V-Business, leading value added
reseller (VAR), Printerland has become the first OKI partner to adopt and customise
the toolkit for use on its own website (href="http://www.printerland.co.uk">www.printerland.co.uk).

V-Business enables business users across 12 vertical markets from education and
health to horticulture and financial services to access relevant information needed
to make well-informed decisions about buying printing solutions.

"We are really excited about V-Business and are currently promoting it to our
customers. It has already become a key part of our sales engagement process," says
Printerland managing director, James Kight. "We are seeing particularly strong
benefits from the integrated product selector application, which allows us to match
the specific requirements of our customers with the printer which most closely
matches those needs."

Ewa Johnson, marketing director, OKI Printing Solutions, comments: "As OKI's
largest reseller, Printerland has been a keen supporter of the scheme from the start
and has actively contributed to the development process. We are now seeing interest
in V-Business from other partners, looking to introduce more consultative sales
techniques and showcase printer options to prospective customers."
Each of the site's 12 areas offers a full page of information relevant to each
featured market, including written and video customer case studies, a breadth of
print applications, together with cost-saving suggestions, promotions and PDF
specifications. It also provides the opportunity to order print samples directly
from the image library supplied, or to upload images of choice.

Printerland's Kight believes V-Business will attract a broad spectrum of users. As
he explains, "V-Business isn't just for those looking to buy, it will also appeal to
companies that already own an OKI printer, showing them how to unlock its potential
and get more from their investment. Don’t just take our word for it, visit
V-Business on the Printerland website (printerland.co.uk) and see for yourself."

- ENDS –


For further information please contact:
Sharon Entwistle / Hayley Cheshire
The Whiteoaks Consultancy
Phone: +44 (0) 1252 727 313
Email: sharone@whiteoaks.co.uk

Nadia Nizar / Anuja Vora
OKI Printing Solutions
Phone: +44 (0) 1753 819 819
Email: nadia.nizar@okieurope.co.uk / anuja.vora@okieurope.co.uk

Notes to editors:

About OKI Printing Solutions:

OKI Printing Solutions UK is the official sponsor of Portsmouth Football Club in the
Barclays Premier League. To find out more visit www.askoki.co.uk/portsmouth OKI
Printing Solutions’ sales are divided between 54.3% EMEA, 22.3% Americas, 17.8% Asia
and Oceania and 5.6% Others.
OKI Printing Solutions is the brand name of OKI Data Corporation Annual turnover for
OKI Data Corporation is 187.9 billion yen. (FY07)
OKI Printing Solutions is represented in over 120 countries worldwide
OKI Printing Solutions is a subsidiary of Oki Electric Industry Co., Ltd.
Oki Electric Industry, established in 1881, is Japan's first telecommunications
manufacturer with an annual turnover of 719.7 billion yen.
Oki Electric Industry employs approx. 22,640 people throughout the world with 7,327
employees outside Japan.

More details on Oki Electric Industry can be found at www.oki.com


Web Site: http://www.printerland.co.uk

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